Our Mission

Our mission at Genesis.com.au is to become the leader in complete nutrition solutions for the Australian public. By combining our passion for sports supplementation, nutrition and training with world-class, 7-day service, we believe that our point of difference is our approach. Our customers are our lifeblood, and we, in turn, thrive off their well-being, success, and satisfaction. We treat our customers as if our business relies on them - because it does!

We draw on years of collective knowledge and experience - not only in nutrition but in helping our customers to achieve their goals each day - to deliver what we believe are the best products, deals and support resources available in the industry. Our commitment to our customers runs past Friday afternoon, and we are proud to offer industry-leading service, 7 days per week.

Our promise to you is to make you, the customer, feel at ease when shopping with us. To educate, inform, and guide you into making the right decision for YOUR situation. We focus on customer tailored solutions - not profit margins.


Our Story

What started as a pipe dream - to go to work every day doing something he loved - quickly became a reality when Sam Pennell - Director of Genesis Group Australia - opened his first sports supplement store in 2012. Prior to opening, Sam worked by day in the finance, property and banking sector and competed by night as a strongman. Having competed in a range of national and international strongman events, Sam quickly found a passion and purpose to his training - along with a comprehensive understanding of diet, nutrition and the importance of adequate supplementation. After suffering a bicep tear during a competition, followed shortly by a multi-faceted quadricep tear, Sam's injuries plagued his competitive progress. It was at this juncture that he decided to focus on the other things that mattered most to him - family and business. 

Fast-forward 4 years and Genesis has taken its crown as one of Australia's fastest growing sports nutrition retailers. With multiple retail outlets, including a large dispatch warehouse in Nerang Gold Coast, Sam's knowledge of finance and e-commerce allowed him to carefully steer Genesis through unchartered waters. A far cry from a one-man supplement shop today, Genesis has transformed into a national brand.